Posts Tagged Microsoft

Worldwide lead mobile phone manufacturer becomes laptop manufacturer? – Nokia enters into laptop market

Posted by admin in Mobile Phone News on September 2nd, 2009

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“We are fully aware what has the margin level been in the PC world. We have gone into this with our eyes wide open,”said Kai Oistamo, the head of Nokia’s key phone unit.

 

The world’s lead mobile phone manufacturer Nokia announced that it would begin to manufacture laptops,entering a more and more fiercely competitive, but fast-growing market.

 

For its first netbook, the Nokia Booklet 3G, will use Microsoft’s Windows software and Intel’s Atom processor, offering over 12 hours of battery life, and weighing 1.25 kilograms. Netbooks are low-cost laptops optimized for surfing the Internet and performing other basic applications. Pioneered by Asustek in 2007, other brands such as HP and Dell have also pushed out their own lines since then.

 

Nokia said it would reveal detailes, market availability and pricing of the device later.

 

Research firm IDC expects netbook shipments this year to raise more than 127 percent from 2008 to over 26 million units, outperforming the overall PC market which is expected to remain flat and a phone market which is shrinking some 10 percent.

 

Nokia has seen its profit margins drop over the last quarters as handset demand has slumped, and analysts have worried that entering the PC industry, where margins are traditionally razor-thin, could be a bad influence on Nokia’s profits in the future.

 

“Nokia will be hoping that its brand and knowledge of cellular channels will play to its strengths as it addresses this crowded, cut-throat segment,” said Ben Wood, director of research at CCS Insight. “At present we see Nokia’s foray into the netbook market as a niche exercise in the context of its broader business.”

 

A news related to Nokia that the new netbooks would use the upcoming Windows 7 operating system. Microsoft says a stripped-down version of Windows 7 will be introduced to netbooks the same time as its general release on Oct 22.

 

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Nokia and Microsoft will enter into alliance in Smartphone Devices

Posted by admin in Mobile Phone News on August 13th, 2009

Nokia_Microsoft_will_enter_into_alliance_in_Smartphone_DevicesHave you ever thought that one worldwide leader coporation in software and the world’s largest smartphone manufacturer enter into an alliance that is set to deliver a groundbreaking, enterprise-grade solution for mobile productivity.Now the day has come true.

“With more than 200 million smartphone customers globally, Nokia is the world’s largest smartphone manufacturer and a natural partner for us,”said Stephen Elop,Microsoft Business Division President, “Today’s announcement will enable us to expand Microsoft Office Mobile to Nokia smartphone owners worldwide and allow them to collaborate on Office documents from anywhere, as part of our strategy to provide the best productivity experience across the PC, phone and browser.”

“If you are going to provide a seamless and integrated productivity experience on a mobile device, Microsoft is an ideal partner,” said Kai Oistamo,Nokia’s Executive Vice President for Devices,“Together with Microsoft, we will develop new and innovative user experiences for employees of small and large businesses alike, ensuring Nokia’s smartphones are an integral part of the office and home-office environment, and addressing the significant opportunity in mobile enterprise productivity.”

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The two companies will begin collaborating immediately on the design, development and marketing of productivity solutions for the mobile professional, bringing Microsoft Office Mobile and Microsoft business communications, collaboration and device management software to Nokia’s Symbian devices,under the terms of agreement.

Next year, Nokia intends to start shipping Microsoft Office Communicator Mobile on its a broad range of smartphones, followed by other Office applications and related software and services in the future.

Actuall,in my own view,the agreement buliding on exsiting work means that the two companies are managing to be able to serve the needs of the growing mobile worker population,also reinforce future business mobility strategy.Besides,the rumor spread widely in recent days that Nokia will replace Symbian Device System in upmarket smartphones with Maemo,or other System,even Win,I daringly guess.All in all,aiming at consumers’ different demand with various mobile phones and operating device system is a perfect stratege in future.

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